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As the Juggernaut app crosses 100k downloads on Android and 10k on iOS, we decided to step back from the daily and drill down on some trends — discovery, purchase intent, geography and technographics.

So, here goes:

When are our users most active?

Noon to 4 pm is the time when the greatest number of users are active on the app, though the slope continues to remain gentle until 8 pm and onwards.

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Top cities by usage

While Mumbai is a clear winner by city and region (Mumbai, Thane, Pune), Ahmedabad, Jaipur and Chandigarh are the smaller cities where the app is discovering new users.

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Top phone models 

Xiaomi, Motorola, Samsung, Micromax and some iOS users are an obvious reflection of the Android-dominated India market.

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Categories

Juggernaut readers really, really love love! :) Then there’s crime, short-stories, fiction and non-fiction.

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Registration mode

While email registrations are double of Facebook registrations, Delhi users predominantly use Facebook as the sign-on mode.

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Purchase intent and time of the day

Once again, 2-4 pm sees higher conversions than at any other time. Interestingly, there is a late-night blip as well. We will have to see if this trend remains post Sunny Leone. :)

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Our five takeaways after six weeks of having the app live in India:

1) Discovery of books/categories have to become better on the app. To enable that, we will be launching a hamburger menu on the Discover page that will let you get to categories easier.
2) Users take their time for fiction and non-fiction; they browse, read and think before they buy. For authors they know of, they make far quicker impulse purchases. Here, the price of the book is not a deterrent.
3) Readers give a lot of feedback — about the book, the app, what’s missing, what they’d like and, some more. They are a very involved category, and we’re loving it! (Separate post on this soon.) 
4) Notifications are the single-most effective way to get users to return and transact on the app.
5) Gifts are the most loyal funnel of users — when a user gifts or receives a gift from the app, he or she tends to return and read free and paid books more often.

4 Comments

  1. Vipul / June 14, 2016 at 2:49 pm /Reply

    Hey Durga,

    Interesting insights. How does reading habit compare across weekdays and weekend?

    Also, would be interesting to know the revenue trends and repeat purchase behaviour. Does the 10k iOS base contribute more than than the 100k Android base?

    • Team Juggernaut / June 15, 2016 at 11:33 am /Reply

      Vipul, thanks for asking.

      1) Weekday vs Weekend – We’re still not able to see something we call a trend. Two Sundays have seen substantial counts. It is still announcement and release-driven.
      2) No the 10k iOS users don’t contribute as much as android, but the app-launch to conversion to transaction funnel is much higher

      Best, Durga

  2. Joanie Pariera / June 15, 2016 at 1:08 am /Reply

    Useful article . Good Luck

  3. Pingback: News on Book Publishing in India Podcast

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